"We are not just signifying now, we are manipulating the way we signify as part of the signification. (…) as the signifer grows in scope to encompass not only the privileged identity between word and speaker, but also between a choice in language, distribution network, semantics, time, and distribution, the signifier is becoming more meaningful as a material object. We are bringing the signifier back down to earth, muddying it with the effluviance of the signified phenomena, and enacting a phenomenological semiotic, rather than a formal (Platonic, Hegelian, etc) semiotic."